Introducing
Internet Time
Internet Time, a new global concept of universal time, is an elegant
solution from  ,
the Swiss watch manufacturer. The basic unit of measurement? It’s
called the Swatch beat. Swatch divides the virtual and real day into
1000 beats; one Swatch beat is the equivalent of 1 minute 26.4 seconds.
So high noon in the old time system is the equivalent of 500 Swatch
beats.
Confused? No need to be. Swatch provides a handy time converter that
helps you get used to the idea of Internet Time. Swatch didn’t
just create a new way of measuring time. Swatch also established a
new meridian on Jakob-Staempfli Street in Biel, Switzerland,
home of the company’s international headquarters. A day in Internet
Time begins at midnight Biel Mean Time 000 Swatch beats (Central European
Wintertime).
How does it work—how, for example, would someone in San Francisco
know when the time is 500 Swatch beats in, say, Adelaide? That’s
easy. Internet Time is the same all over the world. Try the Swatch
Internet Time converter and see for yourself.
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